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Senior Commercial Strategy Manager - Retail

FMCG, Global, None Food
Salary negotiable
Contract Type:


Global Dynamic FMCG Group, based in London
High Profile - Dynamic & Open Culture - Entrepreneurial - Fast Progression - Real Ownership

This is a particularly exciting role, within a company in an exciting time of its life. With one of the most recognizable brands in the world, one of the biggest financial backers in the world, combined with country level reporting and accountability, we have the financial safety net to go after huge growth, and transform the global footprint of our business.

Key Facts
• We are a global business with deep financial pockets.
• Full P&L responsibility sits within each market.
• The UK is the largest market outside of the US, and the main focus of the EIMEA region.
• The company will be very different from today - going forward, our new CEO is very clear that he has the group’s backing to invest in both R&D and Acquisitions to move the business into new, exciting areas.

The Role
The role reports directly to the Marketing Director and will have huge focus from senior management to design & deliver our go to market strategy:
• Own pricing and promotional model for all Major Retailers.
• Coach our Key Accounts Managers to deliver growth for the UK business.
• Be the external face with customers when needed to represent our Commercial & Category team.
• Interface with the EIMEA Region to deliver the commercial strategy for the UK as it fits within the region.

This is therefore a meaty role for a passionate, aspiring experienced strategist who is willing to use entrepreneurial spirit with pace, to unlock massive growth across our Retail customers.

Expected Contribution
• The incumbent delivers Net Revenue, Operating Income and Share goals by developing and leading excellent commercial strategies leveraging capabilities of their broader marketing team, and multifunctional team members including finance & supply chain management.

Key Responsibilities
Delivers Profitable Share Growth through:
• Recommending the right pricing & promotional strategy.
• Developing a deep understanding and analysis of your customers to meet joint business deliverables of share growth.
• Leverage shopper understanding to drive the commercial strategy.
• Deliver Bottom Line Business Growth by identifying the right opportunities to improve any given retailer’s Operating Income.

Coaches Account Managers: With your unique understanding of what’s happening across channels, work closely with AMs when they need help to break down barriers to growth. Hold regular reviews to track performance and design joint value creation.

Designs Channel Strategies: (Discounters as an example) to capture shoppers with the right value proposition, in a sustainable business model for the total market context in mind. Work closely with Sales Channel Leaders to align strategies.

Owns Retailer White Space: Help to assess and identify where we can grow next either through portfolio play or through adopting new channels.

Required Competencies & Capabilities
• Effectively communicates and marries our brand strategy and customers’ commercial strategy.
• Has curiosity to problem-solve and solution-find?strong analytical skills using hard data.
• Successfully leverages analysis to sell solutions.
• Identifies emerging trends affecting our and customers’ business.
• Creates customer recommendations and solutions based on the actual drivers of customers’ key financial metrics and objectives.
• Masters the use of negotiation; can successfully win over challenging dissenters to reach mutual win-win agreement.
• Overcomes obstacles in conventional buying processes to identify sources of genuine value for the customer and for ourselves.
• Consistently delivers execution with efficient use of resources and in a timely manner.
• Drives stewardship.
• Holds self and others fully accountable for results.

Rewards - Market leading remuneration is on offer. Opportunities for advancement are high.